In a recent marketing initiative, 7-Eleven has transformed a selection of its stores into Kwik-E-Marts, the iconic convenience stores from the animated series "The Simpsons." This move is part of a broader strategy to promote the upcoming "Simpsons" movie, set to release on July 27th. The transformation, which involved twelve 7-Eleven locations across North America, was kept under wraps until early Sunday morning.
These selected stores, now sporting vibrant facades and signage reminiscent of the fictional Kwik-E-Mart, can be found in major cities including New York City, Chicago, Dallas, Denver, Burbank, Los Angeles, Henderson (Nevada), Orlando, Mountain View (California), Seattle, Bladensburg (Maryland), and one in Canada. The metamorphosis was achieved by applying industrial foam and new signs to the exteriors, giving them an authentic animated look.
This campaign is an example of reverse product placement, where products that were once only seen in movies or TV shows are brought to life. Other notable instances of this trend include Bertie Bott's Every Flavor Beans from the Harry Potter franchise and Bubba Gump Shrimp Co. restaurants inspired by the film "Forrest Gump."
Inside these rebranded stores, customers will find a variety of "Simpsons"-themed items, such as Buzz Cola, Krustyo’s cereal, and Squishees, a slushy drink that parodies 7-Eleven's Slurpees. However, fans looking for Duff Beer, Homer Simpson's favorite beverage, will be disappointed. The decision to exclude Duff Beer from the promotion was made due to the PG-13 rating of the movie, with 7-Eleven stating that it didn't seem appropriate to sell a Simpson-themed beer.
The entire promotional effort is being funded by 7-Eleven, with executives estimating the costs to be in the single millions. This unique approach not only builds excitement for the movie but also provides a real-world experience for fans, allowing them to step into the world of Springfield and enjoy the quirky and beloved aspects of the show.
What are the Harry Potter Movies about and Where to Watch
What are the Harry Potter Movies about and Where to Watch? The magical film series chronicles the adventures of young wizard Harry Potter as he discovers his powers, forms lifelong friendships at Hogwarts School, and confronts the evil Lord Voldemort who threatens the wizarding world. For fans wondering where to watch harry potter , the complete series is available across popular streaming services including HBO Max, Netflix (in select regions), and Amazon Prime, with VPN services offering solutions for those facing geographical restrictions.
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