Retailers, who have been on edge due to a slowing economy and the frequent overhyping of Hollywood merchandise, are finding some relief. This is largely because many of the films at the upcoming Licensing 2001 trade show in New York, scheduled from Tuesday to Thursday, are either already or will soon become animated TV series. This synergy between film and TV is seen as a way to keep tie-in products more visible and relevant to consumers.

For example, Sony is promoting three movies: "Spider-Man" (in collaboration with Marvel), and sequels to "Stuart Little" and "Men in Black." These films, set for release in spring and summer 2002, will be accompanied by animated TV shows. Similarly, DreamWorks' "Evolution" will see an animated spinoff debut on Fox this fall.

Universal's "The Scorpion King," slated for next year, is the third installment in the "Mummy" franchise. It aims to benefit from the animated series "The Mummy" airing on Kids WB this fall. Warner Bros. is also jumping on the bandwagon with a live-action version of the classic cartoon "Scooby-Doo" and "The Powerpuff Girls," based on the popular Cartoon Network series, both set for 2002.

According to Charles Riotto, president of the Licensing Industry Merchandising Association (LIMA), this trend of pairing movies with TV shows, books, and video games extends the life cycle of entertainment properties. This is particularly appealing to retailers and manufacturers. The trend is especially pronounced this year, with a lot riding on the success of these tie-ins. LIMA reports that royalties from entertainment properties amounted to about $2.6 billion, up only 2% from 1999, due to the lack of a blockbuster hit last year.

However, Riotto is optimistic about the potential for significant revenue this summer and fall, with several high-profile releases. These include DreamWorks' "Shrek," Universal's "Jurassic Park III," Fox's "Planet of the Apes," Warner Bros.' "Harry Potter and the Sorcerer's Stone," Walt Disney's "Atlantis: The Lost Empire" and "Monsters, Inc." (with Pixar), Paramount's "Tomb Raider," and the first part of New Line's "The Lord of the Rings." All these films have strong merchandising potential, and deals for their properties are already in place with products rolling out.

Looking ahead, studios are using the licensing show to highlight their 2002 releases. Fox is pushing "Ice Age," its first animated feature since the unsuccessful "Titan A.E." DreamWorks is also seeking a master toy licensee and other tie-ins for "Spirit," their next animated film, due out in spring. MGM, returning to the show after a long absence, is launching a line of branded products and focusing on licensing "The Birth of the Pink Panther," the 10th in the series, set for next year. Additionally, MGM will present three lesser-known titles from their 2002 slate: "Rising Stars," "Bulletproof Monk," and "Bunny," all based on comic books.

What are the Harry Potter Movies about and Where to Watch

The Harry Potter movies chronicle the adventures of a young wizard, Harry Potter, as he attends Hogwarts School of Witchcraft and Wizardry, confronts dark wizards, and discovers his profound destiny. To enjoy these magical films, where to watch harry potter can include platforms like Netflix, HBO Max, and Amazon Prime, or by renting them from digital stores.

Why Choose SafeShell as Your Netflix VPN?

If you want to access region-restricted content such as Harry Potter movies, you may want to consider using the SafeShell VPN . This advanced solution is designed to provide a seamless and secure streaming experience, making it an ideal choice for Netflix enthusiasts.

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A Step-by-Step Guide to Watch Harry Potter with SafeShell VPN

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